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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Author
Belch, George E.
Published
Boston, Mass : Irwin/McGraw-Hill, c1998.
Call Number
HF5823 B387 1998
Location
ศูนย์บรรณสารและสื่อการศึกษา
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Author
Belch, George E.
Published
Boston : McGraw-Hill, c2004.
Call Number
HF5823 B387 2004
Location
ศูนย์บรรณสารและสื่อการศึกษา
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Author
Belch, George E.
Published
Boston : McGraw-Hill Irwin, c2007.
Call Number
HF5823 B387 2007
Location
ศูนย์บรรณสารและสื่อการศึกษา
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Advertising campaign strategy : a guide to marketing communication plans / Donald Parente ... [et al.].
Published
Fort Worth : Dryden Press, c1996.
Call Number
HF5837 A38 1996
Location
ศูนย์บรรณสารและสื่อการศึกษา
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Advertising communications & promotion management / John R. Rossiter, Larry Percy.
Author
Rossiter, John R.
Published
New York : McGraw-Hill Companies, c1997.
Call Number
HF5821 R66 1997
Location
ศูนย์บรรณสารและสื่อการศึกษา
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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.
Author
Shimp, Terence A.
Published
Mason, Ohio : Thomson South-Western, c2003.
Call Number
HF5415.123 S54 2003
Location
ศูนย์บรรณสารและสื่อการศึกษา
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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.
Author
Shimp, Terence A.
Published
Fort Worth, TX. : Dryden Press, c2000.
Call Number
HF5415.123 S54 2000
Location
ศูนย์บรรณสารและสื่อการศึกษา
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Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp.
Author
Shimp, Terence A.
Published
Fort Worth : Dryden Press, c1997.
Call Number
HF5415.123 S54 1997
Location
ศูนย์บรรณสารและสื่อการศึกษา
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Confessions of shameless self promoters : great marketinggurus share their innovative, proven and low-costmarketing strategies to maximize your success / Debbie Allen.
Author
Allen, Debbie,
Published
New York : McGraw Hill, c2006.
Call Number
HF5415.123 A45 2006
Location
ศูนย์บรรณสารและสื่อการศึกษา
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Developing a creative and innovative integrated marketing communications plan : a working model / James R. Ogden.
Author
Ogden, James R.
Published
Upper Saddle River, N.J. : Prentice Hall, c1998.
Call Number
HF5415.123 O37 1998
Location
ศูนย์บรรณสารและสื่อการศึกษา
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Evaluating brand equity in public health campaigns / Nottakrit Vantamay.
Author
Nottakrit Vantamay.
Source
วารสารมนุษยศาสตร์ ปีที่ 20, ฉ. พิเศษ (2556), หน้า 208-224 ISSN0859-3485
Location
ศูนย์บรรณสารและสื่อการศึกษา
Article
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Innovation in advertising and branding communication / Edited by Lluís Mas-Manchón.
Published
New York ; London : Routledge, 2021.
Call Number
HF5415.123 IN58 2021
Location
ศูนย์บรรณสารและสื่อการศึกษา
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald E. Baack.
Author
Clow, Kenneth E.
Published
Upper Saddle River, N.J. : Prentice Hall, c2002.
Call Number
HF5415.123 C58 2002
Location
ศูนย์บรรณสารและสื่อการศึกษา
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