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Authority
Television advertising
Author
evans, craig robert. (1)
ford, bianca. (1)
ford, james. (1)
schihl, robert j. (1)
Subject
television advertising. (3)
advertising -- television programs. (1)
corporate sponsorship. (1)
marketing channels. (1)
television -- production and direction. (1)
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Publish year
1994 (1)
1993 (1)
1992 (1)
Source Types
Book (3)
Location
ศูนย์บรรณสารและสื่อการศึกษา (3)
Language
eng (3)
Call no LC
he8700.6 f699 1993 (1)
hf6146.t42 e974 1994 (1)
pn1992.75 s36 1992 (1)
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illustrations (3)
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bibliographies (3)
Conference publication
not a conference publication (3)
Festschrift
not a festschrift (3)
Literary form
not fiction (3)
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Marketing channels : infomercials, and the future of televised marketing / Craig Robert Evans.
Author
Evans, Craig Robert.
Published
Englewood Cliffs, N.J. : Prentice Hall, c1994.
Call Number
HF6146.T42 E974 1994
Location
ศูนย์บรรณสารและสื่อการศึกษา
Book
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Marketing channels : infomercials, and the future of televised marketing / Craig Robert Evans.
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Television and sponsorship / Bianca Ford and James Ford.
Author
Ford, Bianca.
Published
Oxford ; Boston : Focal Press, 1993.
Call Number
HE8700.6 F699 1993
Location
ศูนย์บรรณสารและสื่อการศึกษา
Book
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Television and sponsorship / Bianca Ford and James Ford.
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Television commercial processes and procedures / Robert J. Schihl.
Author
Schihl, Robert J.
Published
Boston : Focal Press, c1992.
Call Number
PN1992.75 S36 1992
Location
ศูนย์บรรณสารและสื่อการศึกษา
Book
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Television commercial processes and procedures / Robert J. Schihl.
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