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Applied consumer behaviour / Martin J. Evans, Luiz Moutinho, W. Fred van Raaij.
Author
Evans, Martin
Published
Harlow, England ; Reading, Mass. : Addison-Wesley Pub. Co., 1996.
Call Number
HF5415.32 E93 1996
Location
ศูนย์บรรณสารและสื่อการศึกษา
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Basic marketing research / Gilbert A. Churchill, Jr.
Author
Churchill, Gilbert A.
Published
Fort Worth : Dryden Press, c1996.
Call Number
HF5415.2 C49 1996
Location
ศูนย์บรรณสารและสื่อการศึกษา
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Basic marketing research : applications to contemporary issues / Naresh K. Malhotra.
Author
Malhotra, Naresh K.
Published
Upper Saddle River, NJ : Prentice Hall, 2002.
Call Number
HF5415.2 M288 2002
Location
ศูนย์บรรณสารและสื่อการศึกษา
ศูนย์วิทยบริการ จ.สุราษฎร์ธานี
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Call to action developing a support plan for a new product / William S. Lightfoot.
Author
Lightfoot, William S.
Published
Hershey, PA : Idea Group Pub., c2004.
Call Number
HF5415.153 L54 2004eb
Location
ศูนย์บรรณสารและสื่อการศึกษา
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Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel.
Author
Blackwell, Roger D.
Published
Ft. Worth, Tex. : Harcourt College Publishers, c2001.
Call Number
HF5415.32 E53 2001
Location
ศูนย์บรรณสารและสื่อการศึกษา
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Consumer insight : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss.
Published
London ; Sterling, Va. : Kogan Page, c2004.
Call Number
HF5415.5 C6625 2004
Location
ศูนย์บรรณสารและสื่อการศึกษา
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Contemporary marketing research / Carl McDaniel, Jr., Roger Gates.
Author
McDaniel, Carl D.
Published
Cincinnati : South-Western College Publishing, c1999.
Call Number
HF5415.2 M382 1999
Location
ศูนย์บรรณสารและสื่อการศึกษา
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Creating breakthrough products : innovation from product planning to program approval / Jonathan Cagan, Craig M. Voge l ; foreword by Bruce Nussbaum.
Author
Cagan, Jonathan,
Published
Upper Saddle River, NJ : Prentice Hall PTR, c2002.
Call Number
HF5415.153 C34 2002
Location
ศูนย์บรรณสารและสื่อการศึกษา
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Data mining for dummies Meta S. Brown.
Author
Brown, Meta S.
Published
Hoboken : John Wiley & Sons, 2014.
Call Number
QA76.9.D343 B76 2014eb
Location
ศูนย์บรรณสารและสื่อการศึกษา
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Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day.
Author
Kumar, V.,
Published
New York : Wiley, c1999.
Call Number
HF5415.2 K86 1999
Location
ศูนย์บรรณสารและสื่อการศึกษา
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Essentials of marketing research / William G. Zikmund.
Author
Zikmund, William G.
Published
Fort Worth, TX : Dryden Press, c1999.
Call Number
HF5415.2 Z537 1999
Location
ศูนย์บรรณสารและสื่อการศึกษา
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Exploring marketing research / William G. Zikmund.
Author
Zikmund, William G.
Published
Fort Worth : Dryden Press, c1997.
Call Number
HF5415.2 Z54 1997
Location
ศูนย์บรรณสารและสื่อการศึกษา
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Exploring marketing research / William G. Zikmund.
Author
Zikmund, William G.
Published
Fort Worth, TX : Dryden Press, c2000.
Call Number
HF5415.2 Z54 2000
Location
ศูนย์บรรณสารและสื่อการศึกษา
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Introducing marketing research / Paul Baines, Bal Chansarkar.
Author
Baines, Paul,
Published
Chichester, West Sussex ; New York : J. Wiley & Sons, c2002.
Call Number
HF5415.2 B26 2002
Location
ศูนย์บรรณสารและสื่อการศึกษา
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