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Brand failures Matt Haig.
Author
Haig, Matt.
Published
London ; Sterling, VA. : Kogan Page, 2003.
Call Number
HD69.B7 H345 2003eb
Location
ศูนย์บรรณสารและสื่อการศึกษา
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Creating brand loyalty : the management of power positioning and really great advertising / Richard D. Czerniawski, Michael W. Maloney.
Author
Czerniawski, Richard D.
Published
New York : AMACOM, c1999.
Call Number
HF6161.B4 C94 1999
Location
ศูนย์บรรณสารและสื่อการศึกษา
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Overpromise and overdeliver : the secrets of unshakeable customer loyalty / Rick Barrera.
Author
Barrera, Rick.
Published
New York : Portfolio, 2005.
Call Number
HF5415.15 B37 2005
Location
ศูนย์บรรณสารและสื่อการศึกษา
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