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How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison.
Author
Aitchison, Jim.
Published
Singapore : J. Wiley & Sons (Asia), 2002.
Call Number
HF5813.A74 A39 2002
Location
ศูนย์บรรณสารและสื่อการศึกษา
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Integrated marketing communications / William Chitty, Nigel Barker and Terence A. Shimp.
Author
Chitty, William.
Published
South Melbourne, Victoria : Thomson, c2005.
Call Number
HF5415.123 C543 2005
Location
ศูนย์บรรณสารและสื่อการศึกษา
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